Custom Website Launch: 5 Secrets to Maximize Your Site’s Impact

Is Your New Custom Website Really Complete When Launched?

Custom website launch day is here! Your brand new website has just gone live. It looks fantastic, works smoothly, and perfectly captures your brand’s essence. You might think the job is done, but here’s a secret many web design companies won’t tell you: your website’s journey is just beginning. When you’re ready for your custom website launch, it’s important to understand that the process doesn’t end there.

At Grand Canyon Web Design, we believe in complete transparency with our clients. That’s why we want to shed light on a crucial aspect of website development that often goes overlooked after a custom website launch – the ongoing process of Search Engine Optimization (SEO).

Custom Website Launch: Just the Beginning

Picture this: You’ve just opened a beautiful new store in a bustling city. The shelves are stocked, the displays are eye-catching, and you’re ready for customers. But there’s a catch – your store is hidden down a back alley with no signage. How will potential customers find you?

This scenario is surprisingly similar to launching a website without proper SEO. Your site may be a masterpiece of design and functionality, but if it’s not optimized for search engines, it’s like that hidden store – difficult for potential customers to discover.

Understanding SERP: Your Website’s Visibility Factor

Before we dive deeper, let’s demystify a term you might have heard thrown around in digital marketing circles: SERP. SERP stands for Search Engine Results Page. It’s the page you see when you type a query into a search engine like Google.

When someone searches for products or services related to your business, your goal is to appear as high as possible on the SERP. Why? Because studies show that the vast majority of users click on results from the first page, with the top three results getting the lion’s share of clicks.

Even after your custom website launch, ongoing SEO work is crucial for improving your site’s visibility. But here’s the kicker: simply having a website doesn’t guarantee a spot on the first page of search results. This is where SEO comes into play.

SEO: The Ongoing Process of Visibility

Search Engine Optimization is the process of improving your website so that search engines can easily find, understand, and rank your content. (For more information, check out Google’s SEO Starter Guide). It involves a variety of techniques, including:

1. Keyword optimization
2. Content creation and enhancement
3. Technical improvements to your site’s structure
4. Building quality backlinks

At its core, SEO is about making your website more relevant and valuable to both search engines and human visitors. It’s not a one-time task, but an ongoing process that evolves as search engines update their algorithms and your business grows.

Why Your Newly Launched Website Isn’t Fully Optimized

When we build a custom website, our primary focus is on creating a beautiful, functional, and user-friendly design that accurately represents your brand. We ensure that the basic SEO elements are in place, such as proper site structure, mobile responsiveness, and fast loading speeds.

However, comprehensive SEO for each page takes time and can’t be fully completed before launch. Here’s why:

1. Keyword Research and Implementation: Effective SEO requires in-depth keyword research to understand what terms your potential customers are searching for. This research needs to be thorough and often requires analysis of your site’s initial performance.
2. Content Refinement: Based on keyword research, your content may need to be refined or expanded to better target these keywords while maintaining natural, valuable information for your visitors.
3. Performance Analysis: After launch, we need to analyze how users interact with your site. This data helps us make informed decisions about further optimization.
4. Competitive Analysis: Your SEO strategy also depends on what your competitors are doing. This ongoing analysis helps us find opportunities to outrank them.
5. Building Authority: Search engines favor sites that are seen as authorities in their field. Building this authority through quality content and backlinks is a gradual process.

The SEO Journey with Grand Canyon Web Design

At Grand Canyon Web Design, we don’t just build your website and wave goodbye. We’re committed to your long-term success, which is why we offer our comprehensive Website Support service.

As part of this service, we continue to optimize your website long after it launches. Here’s what you can expect:

• SEO Optimization: We optimize two pages on your website every month. This ongoing process ensures that your site continues to improve its search engine rankings over time.
• Regular Content Updates: As you provide us with new content, photos, or videos, we update your site to keep it fresh and engaging.
• Technical Maintenance: We handle all the behind-the-scenes work, including security updates, plugin management, and emergency restorations if needed.
• Continuous Monitoring: We keep an eye on your site’s performance, making adjustments as necessary to improve user experience and search engine visibility.

The Value of Ongoing Website Support

Our support doesn’t just end with your custom website launch. We continue to provide valuable services to ensure your site’s success. Our Website Support service is more than just SEO. For a very competitive monthly price, you receive a comprehensive package that includes:

1. Website Hosting: Reliable, fast hosting to keep your site running smoothly.
2. Domain Management: We handle all aspects of managing your domain name.
3. DNS Updates: Any necessary changes to your Domain Name System are taken care of.
4. Security Updates: We keep your WordPress core files, plugins, and themes up-to-date and secure.
5. Emergency Restorations: In the unlikely event of a hack or data loss, we’ve got you covered.
6. Content Updates: We implement any new content or media you provide to keep your site fresh.
7. Regular Backups: Your site is backed up every 8 hours, 24/7/365, ensuring your data is always safe.
8. SEO Optimization: Two pages optimized each month to improve your search engine rankings.

If purchased separately, these services would cost more than double the price of our all-inclusive package. It’s not just a service; it’s peace of mind and a commitment to your website’s ongoing success long after your initial custom website launch.

The Hidden Work Behind a Successful Website

When you look at your newly launched website, you see a polished, professional online presence for your business. What you don’t see is the continuous work happening behind the scenes to maintain and improve that presence.

Regular security updates protect your site from potential threats. Backups ensure that your data is safe in case of any unforeseen issues. Content updates keep your site fresh and engaging for repeat visitors. And of course, ongoing SEO work gradually improves your visibility in search results.

All of this hidden work is crucial to the long-term success of your website. Without it, even the most beautifully designed site can become outdated, vulnerable to security threats, or invisible to potential customers.

The SEO Timeline: What to Expect

Remember, your custom website launch is a significant milestone, but it’s just the beginning of your online journey. It’s important to understand that SEO is not an overnight process. While you might see some improvements quickly, significant changes in your search engine rankings typically take several months to materialize.

Here’s a general timeline of what you might expect:

• Month 1-3: Implementation of basic on-page SEO elements and beginning of content optimization.
• Month 3-6: Start to see improvements in rankings for less competitive keywords.
• Month 6-12: Notable improvements in search visibility and organic traffic.
• Beyond 12 months: Continued growth and maintenance of strong search positions.

Remember, these are general guidelines. The actual timeline can vary based on factors like your industry’s competitiveness, your website’s current state, and the consistency of SEO efforts.

Conclusion: Your Website’s Journey is Just Beginning

So, is your new custom website complete when it’s launched? In terms of design and basic functionality, yes. But in terms of reaching its full potential as a tool for attracting and engaging customers, the journey is just beginning. At Grand Canyon Web Design, we see the launch of your website not as the end of a project, but as the start of a partnership.

Our Website Support service ensures that long after your custom website launch, your site continues to grow, improve, and deliver value to your business. Your website is more than just a digital brochure – it’s a living, evolving asset for your business. With ongoing maintenance, updates, and SEO optimization, it can become a powerful tool for attracting new customers, engaging with your audience, and growing your business.

Don’t let your beautiful new website become a hidden gem. Partner with us to ensure that long after your custom website launch, your site continues to shine brightly in the vast digital landscape, drawing in visitors and helping your business thrive. Remember, in the world of websites, the launch is just the beginning. The real excitement lies in what comes next.